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  • TikTok Might Be Meta’s Most Formidable Foe

     destinyguevara updated 3 years ago 1 Member · 1 Post
  • destinyguevara

    Member
    12 2 月, 2022 at 8:23 上午

    Shares of Meta Platform (META) plunged during its earnings call on Thursday as the company issued disappointing guidance, noting increased costs, Apple’s new Advertising Identifier Declaration (IDFA) privacy standards, the weak retail backdrop, and perhaps most important, competition from TikTok. According to Mark Zuckerberg, “People have a lot of choices for how they want to spend their time.”

    While more a digital entertainment app like YouTube or Netflix than a social media app like Instagram or Facebook, TikTok is taking a significant share of consumer mindshare and is posing a threat to Facebook. As the saying goes, time is money, and TikTok is the only non-Meta-owned app to reach 3 billion downloads globally.

    Meta hopes to solve its TikTok problem with Reels, a short-form video platform on Instagram. Given its focus on The Metaverse, we are wondering if Meta has the DNA and time to compete on the short-form video front. We believe TikTok’s differentiation includes a superior suite of high-end video creation and editing tools, to which Reels has no match.